Hamdard Laboratories India (Medicine Division)

• Salary: 4-6 Lacs PA
• Location: New Delhi(Asaf Ali Road), Delhi / NCR
• Key Skills: Accounting

Job Description:

Job description Job Title: E-commerce Account Executive Location: Hamdard Building, 2A/3, Asaf Ali Road, New Delhi - 110002 Industry: E-commerce / Digital Marketing / Online Retail Experience: 1-3 years Employment Type: Full Time Salary: CTC- 4- 6 Lakhs / Annum Job Profile: Account Executive The Account Executive is primarily responsible for monthly reconciliation of sales and returns across multiple e-commerce platforms such as Amazon, Flipkart, RK World, Blinkit, Tata 1mg, and Healthmug. This role involves meticulous tracking and verification of order and return data, ensuring accurate posting in SAP with regular coordination with the head office finance team. The Account Executive is also expected to support audits, manage documentation for financial compliance, and share timely reports that reflect the financial health of marketplace transactions. Key Responsibilities 1. Campaign Management Plan, set up, and launch paid campaigns on Amazon & Flipkart. Conduct keyword research and optimize campaigns based on brand analytics. Ensure high visibility and effective performance of all campaigns. KPIs: Number of successful campaign launches. Increase in campaign visibility and conversion rates. Growth in relevant keyword rankings. Successful execution of event-based campaigns. 2. Bid & Budget Management Adjust bids based on keyword performance and category goals. Manage ad budget with a focus on ROI and efficiency. Maintain a Return on Ad Spend (ROAS) of 4 to 5. KPIs: ROAS achievement (4 to 5). Efficient budget utilization. Reduction in unprofitable ad spend. 3. Performance Tracking & Analytics Monitor campaign performance and key metrics like CTR, CPC, etc. Perform A/B testing to optimize creatives and strategies. Conduct traffic analysis and competitor benchmarking. KPIs: Increase in CTR and PDP traffic. Enhanced campaign performance through testing. Expanded audience reach and engagement. 4. Product & Content Optimization Optimize product listings with relevant keywords. . Improve landing pages and PDPs for better UX and conversions. Analyze user behavior and establish continuous feedback mechanisms. KPIs: Higher organic product ranking. Lower bounce rates, improved conversion rates. Better user engagement and satisfaction. 5. Brand & Ad Compliance Develop ad content and ensure alignment with marketplace guidelines. Manage offers and promotions across platforms. Monitor for ad rejections and ensure policy compliance. KPIs: Higher engagement on campaigns. Increased compliance rate. Fewer flagged or rejected ads. 6. Reporting & Coordination Prepare and deliver campaign performance reports. Track reviews, ratings, and product feedback. Manage brand store visibility and enhancements. KPIs: Timely submission of reports. Improved product ratings and customer feedback. Increase in brand store traffic. Overall Performance Metrics ROAS: Maintain an average ROAS of 4-5. Conversion Rate: Improve and maintain ad conversion rates month-over-month. CTR & CPC: Optimize click-through rates (CTR) and cost-per-click (CPC) efficiency. Listing Quality Score: Maintain high product listing optimization scores. Engagement & Traffic: Increase traffic and user engagement on product pages. Budget Utilization: Effectively allocate and utilize the ad budget. Competitor Benchmarking: Stay ahead in competitor analysis and pricing strategies. Required Skills & Qualifications Bachelors degree in Marketing, Business, or related field. 1 to 3 years of experience in e-commerce field. Proficiency in Amazon , Flipkart , and analytics tools. Strong knowledge of digital marketing KPIs. Excellent communication and reporting skills. Ability to manage multiple campaigns and meet tight deadlines. Preferred Skills Certification in digital marketing (Google Ads, Amazon Advertising). Experience with data analysis Role: eCommerce Executive Industry Type: FMCG Department: Merchandising, Retail & eCommerce Employment Type: Full Time, Permanent Role Category: eCommerce Operations Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keysk