Digital Marketing Executive

Job description We are looking for a results-driven Full Stack Digital Marketing Executive to join our team. You will be responsible for executing and optimizing digital campaigns across Google Ads, Facebook, Instagram, SEO, and content marketing. Your focus will be on driving traffic, generating leads, and enhancing brand visibility. NOTE : This is a hands-on, full-stack digital marketing role suited for someone who can take ownership and deliver measurable business results. Key Responsibilities Own and manage end-to-end digital marketing campaigns, from planning to execution, with a strong focus on lead generation, conversions, and ROI tracking. Plan and execute digital marketing strategies and paid campaigns. Manage and optimize campaigns on Google Ads (Search, Display, YouTube), Facebook, and Instagram. Conduct keyword research, audience targeting, and performance analysis. Oversee SEO, SEM, email marketing, and content marketing initiatives. Optimize website content for search engines and improve page speed/mobile responsiveness. Build backlinks and improve domain authority. Monitor website and campaign performance using tools like Google Analytics, Search Console, and Meta Ads Manager. Collaborate on blog, website, and social media content planning and creation. Work with tools like WordPress, Webflow, and video editors such as CapCut, Canva, or Premiere Pro. Preferred Candidate Profile Must be self-driven and result-oriented, capable of independently handling the full digital marketing funnel from creating content and running paid campaigns to lead capture, nurturing, and performance analysis. Strong analytical and problem-solving skills. Keen attention to detail and ability to multitask. A strong interest in learning digital marketing tools and trends. Basic knowledge of digital channels and website CMS platforms. Familiarity with video editing or design tools is a plus. Excellent communication and teamwork abilities. Currently pursuing or recently completed a degree in Marketing, Mass Communication, Media, or a related field. Why Join Us? Opportunity to work on real campaigns and gain hands-on experience. Flexible work environment and scope to grow within the organization. Learn and contribute to various aspects of digital strategy, analytics, and content. Role: Digital Marketing - Other Industry Type: IT Services & Consulting Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Linkedin MarketingLead GenerationInstagram MarketingDigital MarketingBusiness Development Content CreationYoutube MarketingSMOOnline MarketingSocial Media MarketingFacebook MarketingSEO