Paid Marketing Executive

Job description Key Responsibilities: Plan, execute, and optimize paid ad campaigns across Google, Bing, Meta (Facebook & Instagram), YouTube, and other relevant platforms. Conduct keyword research, audience targeting, and budget allocation to maximise campaign performance. Collaborate with designers and copywriters to create high-converting ad creatives and landing pages. Track, analyze, and report on campaign performance metrics (CPC, CPA, ROAS, CTR, etc.) Monitor and adjust bids and budgets to ensure efficiency and ROI. A/B test creatives, audiences, and landing pages to continuously improve performance. Stay updated with platform changes, ad policies, and industry best practices. Coordinate with internal teams to align campaign goals with business objectives. Required Skills: Any Graduate Minimum 3 years of experience. Understanding of digital marketing concepts and best practices. Excellent Communication Skills Well-versed with Google AdWords, Bing, Meta ads, etc. Strong understanding of bidding techniques. Data-driven and analytical. Strong at statistical analysis and spreadsheets. Willing to try new strategies. Perks and benefits Service recognition awards. Market-leading pay rates Regular social and team-building activities. Maternity & Paternity Benefits Medical Insurance Benefits Role: Digital Marketing - Other Industry Type: IT Services & Consulting Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Google Ads Google AdWordsCampaignsBing AdsMeta Ads