HR Executive

Job description Responsibilities: Develop and execute digital marketingstrategies to promote IT and softwareproducts/services. Plan and implement online marketingcampaigns across various platforms,including social media, email, andsearch engines. Create engaging and compelling contentfor digital channels, including website,blogs, social media, and newsletters. Conduct market research and analyze datato identify trends, target audiences,and optimize marketing campaigns. Collaborate with the marketing team todevelop branding initiatives andpromotional activities. Monitor and evaluate the performance ofdigital marketing campaigns usinganalytics tools and adjust strategies asneeded to maximize results. Stay updated with industry trends,tools, and best practices in digitalmarketing to ensure competitiveness. Manage and maintain the companys onlinepresence, ensuring brand consistency andhigh-quality content. Requirements: Bachelor s degree in Marketing,Communications, Business, or a relatedfield. Minimum of 0-2 years of experience indigital marketing within the IT andsoftware development industry. Proven track record in creating andimplementing successful digitalmarketing campaigns. Strong understanding of digitalmarketing channels, including SEO, SEM,social media, email marketing, andcontent marketing Proficiency in digital marketing toolsand analytics platforms (GoogleAnalytics, SEO tools, social mediamanagement tools, etc.). Excellent written and verbalcommunication skills with the ability tocreate engaging content. Creative thinking and analytical skillswith a data-driven approach todecision-making. Ability to multitask, prioritize, andwork effectively in a fast-pacedenvironment. Preferred Skills: Familiarity with software developmentconcepts and technologies. Experience in B2B marketing or sellingIT solutions/services. Certifications in digital marketing(e.g., Google Analytics, Google Ads,HubSpot) are a plus. Join our team and be part of a vibrantenvironment that encourages creativity andinnovation. If you have a passion for digitalmarketing, possess a strong understanding of theIT and software landscape, and are eager tocontribute to our growth through impactfuldigital strategies, we encourage you to applyand become a valuable member of our team! Role: Public Relations Industry Type: IT Services & Consulting Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Corporate Communication Education UG: Any Graduate PG: Any Postgraduate Key Skills B2B MarketingGoogle AnalyticsEmail marketingOnline marketingSocial mediaMarketing campaignsMarket researchSEMSEODigital marketing