ISP Brand and Communication Lead

Job description ISP Brand & Communications Lead- Role Profile Purpose of Role The main purpose of the role is to drive various marketing initiatives, enhance school communications and increase overall brand pull to drive admission growth across the ISP schools in India. ISP Principles Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately. Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others. Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community. Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools. Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement. ISP Brand & Communications Lead - Key Responsibilities Handling the execution of new schools onboarding in terms of setting up their branding, communication eco-system and marketing activations. Ideating and implementation of various marketing strategies to increase admission inflow across ISP schools in India. Developing new GTM campaigns involving ideation, content creation, channel planning and implementation to ensure regular monthly lead targets are achieved. Managing lead nurturing through creation of effective and customized marketing content. Working with school marketing teams to support and guide their ATL and BTL Market activation efforts. Building New Marketing collaterals for schools (E-mailers, Brochures, Infographics, Video assets etc..) that can be used by different stakeholders and teams at various stages of the customer buying cycle. Managing Brands Visual Identity and representation at various customer touch points and ensuring they are audited on a regular basis across schools. Working with School communication managers to ensure the schools communication channels (social media, newsletter, website) are effectively managed and audited. Driving the PR and media outreach efforts at school in co-ordination with school communication managers. Ensuring global ISP best practices are communicated and followed by all schools in India Region across various customer touch points. Creating and managing the central ISP India social media handles, newsletter, and other central brand building activities & initiatives. Skills, Qualifications and Experience Education: MBA with specialization in Marketing preferred. 5 to 6 years work experience in related field of Marketing, Branding, and communications. Knowledge of digital marketing domain and performance analytics. Strong content writing skills and experience in handling PR work.Good understanding of graphic design language, understanding visual identity and previous experience in creating marketing collaterals from idea to design. Location: Hyderabad ISP Leadership Competencies You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do. 1. Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities. 2. Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth. 3. Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion. 4.