Job Description & Scope
Job description - We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. - This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: - The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. - This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. Enhance first-party data by implementing user attribute grooming strategies and website on site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success. Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. Effective use of automation tools to reduce manual execution time. Who You Are: - 2-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. If you're an expert in retention marketing and love execution-heavy roles, apply now! Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad Role: Digital Marketing - Other Industry Type: IT Services & Consulting Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate PG: Any Postgraduate Doctorate: Doctorate Not Required Key Skills Skills highlighted with ‘‘ are preferred keyskills Product Marketing CleverTapWebEngageGrowth marketingBFSI MarketingMoEngageNetcoreMarketing
