Team Lead - Marketing

Job description We are looking for a strategic and results-driven Marketing Team Lead to drive innovative marketing campaigns, manage a team, and enhance brand visibility. The role involves developing data-driven strategies, overseeing execution, and ensuring impactful digital marketing initiatives. Roles and Responsibilities:- Develop and implement innovative marketing strategies to promote the company's services and content.- Oversee the execution of marketing campaigns, ensuring timely delivery and maximum ROI.- Conduct market research on audience behavior, competitors, and customer journeys to enhance engagement.- Monitor and analyze digital marketing performance metrics, providing actionable insights for optimization.- Stay updated on industry trends, tools, and technologies, ensuring continuous improvement in marketing strategies.- Lead and mentor the marketing team, fostering a collaborative and high-performing work environment. Skills and Qualifications Required- 5+ years of experience in digital marketing with a focus on campaign management and team leadership.- Strong analytical skills to interpret marketing data and translate insights into action.- Proven ability to manage multiple campaigns in a fast-paced environment.- Deep knowledge of digital marketing trends, tools, and platforms.- Excellent communication and leadership skills to guide and develop the marketing team Role: Marketing Manager Industry Type: IT Services & Consulting Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Education UG: Any Graduate PG: Any Postgraduate Doctorate: Doctorate Not Required Key Skills Skills highlighted with ‘‘ are preferred keyskills Marketing marketing campaignsdigital marketing toolsCampaign ManagementDigital Marketingmarket research