Job Description & Scope
Job description Content Marketing: Content Creation, Copywriting, Content Strategy, Editing and Proofreading SEO (Search Engine Optimization): Keyword Research, On-Page SEO, Technical SEO, Link Building, SEO Analytics Social Media Marketing: Platform Expertise, Content Scheduling and Planning, Community Engagement, Social Media Ads Paid Advertising (PPC): Google Ads, Keyword Bidding and Optimization, Social Media Ads, Campaign Analysis Email Marketing: Email Campaign Creation, Marketing Automation, A/B Testing, Analytics and Reporting Analytics and Data Interpretation: Google Analytics, Social Media Analytics, Campaign Reporting, Data-Driven Decision Making Customer Relationship Management (CRM): CRM Software, Segmentation, Lead Nurturing, Customer Retention Basic Graphic Design Skills: Design Software, Visual Content Creation, Brand Consistency Website Management: Content Management Systems (CMS), Landing Page Optimization, UX Basics Marketing Automation: Automation Tools, Lead Scoring and Nurturing, Behavioral Triggers E-commerce Marketing: Product Listing Optimization, E-commerce SEO, Cart Abandonment Campaigns, Conversion Rate Optimization (CRO) Soft Skills: Creativity, Communication, Time Management, Adaptability Project Management: Organizational Skills, Project Management Tools, Collaboration Basic HTML/CSS Knowledge: Email Formatting, Website Edits, Troubleshooting Role: Social Media Marketing Industry Type: Miscellaneous Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate PG: Any Postgraduate Key Skills Social media marketingPPCContent managementBiddingGoogle AnalyticsEmail marketingProject managementHTMLLink buildingSEO