Job Description & Scope
Job description Product Manager - Growth We're looking for a Product Manager - Growth to create and run an experimentation roadmap with the goal of converting incoming website traffic to paying customers. This is a cross-functional role and involves building, launching, and iterating on the product-centered growth experiments with a key focus on customer acquisition funnel optimization. The role will offer immense opportunities to understand the dynamics of software product users and build processes to influence the buying process for this segment. You will work hands-on with cutting edge analytics and experimentation tools to build high converting user flows. This is a fantastic career-defining opportunity for a driven professional who enjoys a role filled with challenges, depth, and autonomy. Responsibilities: - Own the product roadmap for the Hevo website, work with the marketing team to launch new programs that focus on customer acquisition funnel optimization. - Conceptualize and build new strategies for increasing visitor-to-lead conversion by optimizing various aspects such as the product landing pages, sign-up flow, onboarding, email campaigns, and more. - Design and execute multiple A/B and multivariate tests to optimize conversion across different steps of the acquisition funnel. - Work closely with Business, Engineering, and Analytics teams to define and execute growth experiments. - Identify success metrics and set up processes to analyze and track funnel performance using cutting-edge analytics products. - Actively measure conversion across the acquisition funnel, interpret trends and identify opportunities to innovate and improve. - Define OKRs and produce meaningful Funnel KPI dashboards and deliver weekly and monthly performance reports with actionable insights for the product, marketing, business, and leadership teams. Requirements: - 4+ years of growth product management experience, with a proven track record of optimizing conversion funnels and driving growth. - Excellent problem-solving skills with a strong ability to break down problems and understand customer journeys. - Strong analytical skills, comfort with handling data sets and deriving insights or building attribution models using the data. - Results-oriented with strong communication skills, attention to detail, ability to manage multiple projects and stakeholders. - Experience with analytics tools such as Google Analytics, Mixpanel, Optimizely, etc. - Good proficiency in Excel; proficiency in SQL is preferable. - B.E / B.Tech graduate with a very strong academic track record throughout. - A proactive, self-driven, and diligent individual who can thrive in an environment that is constantly changing, frequently uncertain, and at times chaotic. Role: Product Analyst Industry Type: IT Services & Consulting Department: Product Management Employment Type: Full Time, Permanent Role Category: Product Management - Technology Education UG: B.Tech/B.E. in Production/Industrial, Any Graduate PG: Any Postgraduate Doctorate: Doctorate Not Required Key Skills Skills highlighted with ‘‘ are preferred keyskills Product Management IT Product ManagementGoogle AnalyticsOnline Product ManagementSQL
