Market Research Analyst

Job description Key Responsibilities: Data Collection and Analysis:Gather data from multiple sources, including web analytics, social media, marketing automation platforms, and CRM systems. Report Creation and Interpretation:Develop and maintain reports and dashboards to track key marketing metrics and provide insights into performance. Customer Segmentation and Targeting:Analyze customer data to identify trends, segment audiences, and optimize targeting for marketing campaigns. Marketing Campaign Evaluation:Evaluate the effectiveness of marketing campaigns by analyzing key performance indicators (KPIs) like conversion rates, click-through rates, and ROI. Data-Driven Optimization:Develop and implement data-driven strategies to improve marketing performance, including A/B testing, optimization of ad campaigns, and refining customer journeys. Competitive Analysis:Research and analyze competitive data to identify best practices and opportunities for improvement. Collaboration:Work with marketing, sales, and other teams to share insights and collaborate on data-driven initiatives. Required Skills and Qualifications: Analytical Skills:Strong analytical and problem-solving abilities with a focus on data interpretation and visualization. Statistical Knowledge:Understanding of statistical concepts, data analysis methods, and statistical software (e.g., SPSS, R). Data Visualization Tools:Proficiency in using data visualization software like Tableau, Power BI, or Google Data Studio. Programming Skills:Knowledge of programming languages like Python or SQL for data manipulation and analysis. Marketing Knowledge:Understanding of marketing principles, channels, and best practices. Communication Skills:Ability to effectively communicate findings and insights to both technical and non-technical audiences. Education:Bachelor's degree in a relevant field like statistics, mathematics, computer science, or marketing. In summary, a Marketing Data Analyst job description emphasizes the ability to translate data into actionable insights that drive marketing performance and decision-making. Role & responsibilities Preferred candidate profile Role: Data Analyst Industry Type: IT Services & Consulting Department: Data Science & Analytics Employment Type: Full Time, Permanent Role Category: Business Intelligence & Analytics Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Research Analysis ExcelPower BiBusiness AnalyticsData AnalysisData VisualizationData CleansingAdvanced ExcelData ReportingPythonSQL