Assistant Marketing Manager- Operations

Job description 1) Marketing Operations Management • Plan and execute on-ground marketing activations, site branding, and events aligned with project launch and sustenance plans. • Manage end-to-end production and timely delivery of marketing collateral such as brochures, banners, hoardings, and site signage, ensuring brand consistency and quality. • Coordinate with vendors, printers, and installation teams to ensure flawless execution of branding and promotional materials across multiple project sites in Mumbai. • Monitor inventory levels of marketing assets and consumables at project sites, ensuring availability and optimal utilization without wastage. • Oversee creative compliance with statutory regulations and RERA advertising guidelines for all physical branding and marketing activities. 2) Marketing Collateral Design & Asset Development • Collaborate with creative teams and external agencies to design property-specific marketing materials (brochures, flyers, digital assets) • Ensure all collateral aligns with brand guidelines and is tailored to regional demographics and project USP. • Oversee the quality control of printed assets, verifying accuracy of content, visuals, and print finishes before distribution. • Maintain an organized digital and physical library of marketing assets for quick deployment across projects. • Collect and incorporate feedback from sales and site teams to continuously improve collateral relevance and effectiveness. 3) Market Research & Product Design Insights • Conduct market analysis focusing on Mumbais real estate buyer behaviour, emerging localities, and competitive projects. • Gather feedback from site visits and customer interactions to inform marketing strategies and collateral development. • Track real estate regulatory changes and market trends to anticipate shifts affecting buyer demand. • Present insights to marketing and product teams to influence project design and development as well as campaign messaging and project positioning. • Support product design teams by providing detailed market analysis specific to Mumbai’s residential segments. 4) Customer Experience & Engagement • Coordinate with sales and customer service teams to ensure a consistent and positive buyer experience during site visits and events. • Implement and monitor CRM-driven activities and campaigns • Organize post-sale engagement activities and feedback sessions to enhance customer satisfaction and loyalty. • Map key customer touchpoints across offline and online platforms to optimize engagement strategies. • Analyze customer feedback and site visit data to identify improvement opportunities in marketing and sales handoff. 5) Billing & Budgeting • Manage billing processes related to marketing activations, collateral production, and vendor payments ensuring accuracy and timely reconciliation. • Monitor and control marketing budgets allocated for Mumbai real estate projects, tracking spend against approved plans. • Collaborate with finance and procurement teams to resolve billing discrepancies and ensure costeffective vendor management. • Forecast budget needs for upcoming campaigns, activations, and collateral requirements aligned with project timelines. • Maintain detailed records and documentation for audit compliance and internal financial reviews Role: Marketing Manager Industry Type: Real Estate Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Education PG: Any Postgraduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Site branding Collateral designsMarket Research