Assistant Marketing Manager- Communications

Job description 1) Creative Development • Conceptualize and execute creative ideas for marketing campaigns across all mediums. • Collaborate and drive creative agencies to formulate compelling visual narratives that engage target audiences. • Collaborate with internal teams and agencies to align creative output with campaign and business objectives. • Ensure brand consistency and visual coherence across all marketing materials. • Research industry trends and competitor creatives to drive innovation and relevance in design. 2) Integrated Marketing & Communication Strategy • Develop and implement 360 marketing strategies aligned with project goals and brand guidelines. • Strategize and formulate multi-channel campaigns across digital, print, outdoor, and on-ground activations. • Align communication plans with sales objectives to drive inquiries and enhance project visibility. • Monitor campaign performance and adapt strategies based on market response and feedback. 3) Performance Analytics & Reporting (MIS) • Maintain marketing dashboards to track campaigns, performance, budgets and billing. • Generate weekly/monthly/quarterly reports from SFDC / SAP to analyse effectiveness of marketing initiatives. • Provide actionable insights to optimize future campaigns and resource allocation. • Collaborate with sales, presales and digital teams to ensure data accuracy and alignment. • To extract data from SAP to prepare billing, invoicing, PO, budgeting and various other reports. • Support management with timely performance updates and decision-support analytics. 4) Budgeting & Finance • Assist in preparing annual, quarterly and project-specific marketing budgets. • Monitor campaign spends and ensure adherence to approved budgets. • Generate quarterly reports on budget v/s spends analysis and keeping track of ROMI. • Coordinate with vendors, agencies, and internal teams for timely invoice processing and payments. • To keep MIS and records of all purchase orders/ work orders, invoicing, proof of execution etc. • Identify cost-saving opportunities without compromising quality or impact Role: Marketing Manager Industry Type: Real Estate Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Education PG: Any Postgraduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Integrated Marketing Marketing CampaignsMarketing Communication