A/B Testing Specialist

Job description We are seeking a A/B Testing Specialist to join our team and contribute to our efforts in accelerating digital transactions through strategic experimentation and optimization. This role will focus on providing insights into optimization to drive increased conversion rates, building & reporting on A/B tests utilizing Adobe Target & Adobe Analytics across our digital sites, and working collaboratively with various teams across Marketing, Digital, and Data & Analytics to ensure seamless execution of growth initiatives. About the Role: In this opportunity as an A/B Testing Specialist , you will Utilize data to provide meaningful optimization recommendations to drive conversion rates across digital acquisition & retention in US Legal and Print eStores. Deploy A/B tests, experiments, and optimizations utilizing Adobe Target to improve digital transactions. Create reporting on the digital growth tests and experiments to help influence digital strategy & direction. Collaborate with critical partners to identify future digital enhancement opportunities, leading with a digital growth mindset. Leverage deep knowledge of ecommerce and experimentation to inform approach. Analyze performance metrics and market trends to identify growth opportunities. About You: You’re a fit for the role of A/B Testing Specialist if you have: Bachelors / Masters degree required. 4-6 years of experience in building digital experiments & A/B tests utilizing Adobe Target & Adobe Analytics, and experience in digital optimizations & growing e-commerce. Previous experience in manipulating DOM elements, CSS, and JavaScript in Adobe Target for website performance improvements. Strong ability to communicate effectively with stakeholders and provide clear, timely updates. Data-driven mindset with a passion for experimentation and continuous enhancements, with a bias towards customer experience. Ability to thrive in fast-paced environments. Shift Timings12 PM to 9 PM (IST). Work from office for 2 days in a week (Mandatory). # LI-GS2 What’s in it For You Hybrid Work Model We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our valuesObsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and