Manager- Marketing

Job description Should have at least 5+ years of Digital Marketing experience for new and emerging technologies of Clinical Diagnostics, Molecular Screening Program, Molecular Diagnostic tests etc. Developing strategies and tactics to boost the companys reputation Deploying successful marketing campaigns from ideation to execution Produce valuebale and engaging content for our website and blog that attracts and converts target groups Build strategic relationship and partner with key industry players, agencies and vendors Experimenting with various organic and paid acquisition channels Prepare and monitor the marketing budget on Quarterly and annual basis Oversee the marketing material from website banners to hardcopy brouchers Measure and report on the performance of marketing campaings, gain insights and assess against goals Analayse consumer behavior and adjust our advertising campaigns accordingly Requirements Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics) Experience in setting up and optimizing Google Adwords campaigns Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A sense of aesthetics & good communication Up-to-date with the latest trends and best practices in online marketing and measurement BSc/MSc degree in Marketing or related field Qualifications BSc/MSc degree in Marketing or related field Additional Information EVOLUTION: Eurofins offers international opportunities to strong performers. Role: Performance Marketing Manager Industry Type: Software Product Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: B.Sc in Chemistry PG: MS/M.Sc(Science) in Chemistry Key Skills Skills highlighted with ‘‘ are preferred keyskills digital marketinggoogle adwordsanalytics toolmarketinggoogle analytics marketing budgetadwordsadvertisingmarketing managementsalesonline marketingmarketing campaignsstrategy developmentcampaignsconsumer behaviorsemseo