Business Development Associate

Job description Mps is hiring for Business Development Associate work from office . As a Business Develpment Associate you will support lead generation, outreach, and early-stage business development activities. You will work closely with senior sales leaders to identify new opportunities, engage prospects, and contribute to building strong client relationships. This is a growth-oriented role ideal for candidates passionate about the education and publishing industry. Key Responsibilities: Research and identify prospective clients across education companies, universities, publishers, and edtech firms. Execute targeted outreach via email, LinkedIn, and other professional platforms to initiate conversations. Maintain accurate and up-to-date records of leads, contacts, and opportunities in the CRM system. Coordinate follow-ups, meetings, and proposal submissions with internal teams and clients. Assist in crafting tailored pitches, proposals, and sales presentations. Effectively transition prospects to sales representatives. Assist in conference preparation by researching attendees, conducting outreach, and managing meeting calendars. Support market research, competitor analysis, and client profiling initiatives. Support marketing initiatives related to lead generation. Stay updated on trends in education technology, publishing, and digital learning solutions. Conduct CRM maintenance as needed. Other responsibilities as assigned. Qualifications: Bachelors degree in Business, Communications, Marketing, Education, or a related field. 2+ years of experience in lead generation, sales support, or business development roles (preferably in education, publishing, or content services industries). Strong written and verbal communication skills with a professional, persuasive tone. Ability to work independently, manage multiple priorities, and meet deadlines. Preferred Qualifications: Experience in outreach or sales support within education companies, publishing houses, or edtech firms. Knowledge of the education and publishing landscape (bonus but not mandatory). Familiarity with CRM tools and lead generation platforms is a plus. Passion for education, publishing, and digital transformation Interested candidates please share your cv at bhoomika.banerjee@mpslimited.com Role: Business Development Executive (BDE) Industry Type: Printing & Publishing Department: Sales & Business Development Employment Type: Full Time, Permanent Role Category: BD / Pre Sales Education UG: Any Graduate Key Skills Lead Generation