Brand Manager

Job description Role & responsibilities Role & Responsibilities: Budgeting: Plan and effectively utilize state-specific budget to enhance coverage & sales Loyalty Programs: Develop and Administer programs for recognizing Channel Performance Procurement: Source products and services in connection with Branding Activities Channel Visibility: Improve In-Shop and Out-Shop presence across Channel Branding Activities: Support roll-out of ATL and BTL Activities Brand Market Research: Map Competitor Branding Strategies, Budgets, Activities & Impact Performance Targets: Branding Budget Utilization (ATL & BTL) Branding Product Audit (Paint, Board, Hoarding - Quality) Vendor Management (Payment Terms, Issue Resolution, Vendor Satisfaction) Sponsorship Performance (Events Coverage) Social Branding (Events Coverage) Brand Consistency (Ensure Vendors follow Brand Guidelines across multiple Channels) Channel Expansion (Generate leads through Social Media Campaigns to enlist Dealers) Brand Visibility (BTL Coverage) Sales Performance (Satisfaction with Support Provided by Branding: Service Delivery) Campaign Management Functional Competencies: Branding Strategy (Branding Activity Planning (ATL & BTL)) Event Management (Dealer, Retailer and Influencer Engagement) Vendor Management Budget Management Integrated Marketing Communication ATL Operations Management BTL Operations Management Digital Branding Behavioral Competencies: Communication Collaboration Creativity & Innovation Analytical Thinking Customer Orientation Planning & Execution Job Barriers & Risks: Coordinate & Follow-up with Sales Teams Conflicts with Sales Teams, over Budget and Spend Priorities Justifying Budget Spend Determining right type of Branding and Spend in New Markets Handling Vendors who also work with top Competitor Brands Delay in processing Vendor Payments Maintaining good Vendor Relations Dealing with Dealer & Retailer dissatisfaction (over Gifts) Lack of time to prepare, plan or innovate, with many things happening at the same time Exploring various low-cost avenues to ensure Continuous Branding Developing Metrics to measure Brand Performance: Visibility, Recall Evaluating the impact of Big-Ticket events on Sales Performance Handling lot of back office work and routine operations Handling all the Commercial formalities required for Vendor Finalization, takes a lot of time Developing a Branding Budget, when it is closely tied to Sales Volumes & NSR Lack of a clear Spend Matrix, when Budget is limited Ensuring Vendors stick to their commitments Managing Branding Operations in unattended Markets Ensuring quick turnaround for various last-minute requests Role: Brand Management Industry Type: Building Material (Cement) Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Education UG: B.Com in Commerce PG: MBA/PGDM in Marketing Key Skills Skills highlighted with ‘‘ are preferred keyskills Brand Management Brand MarketingBrand ActivationEventsBrand CampaignsAtlBrand PromotionNet Promoter ScoreBtlAtl BtlBtl Activation