Job Description & Scope
Job description Performance Marketing Run high-impact campaigns that don t just generate leads they make waves. Whether it s LinkedIn Ads, Google Ads, or beyond, you ll craft, optimise, and scale campaigns that fuel brand growth. Dive into LinkedIn Analytics, Google Analytics, Google Search Console, and Google Tag Manager to track performance, uncover insights, and help make decisions that move the needle. Every click counts. Experiment, tweak, and refine ad creatives, landing pages, and audience targeting until conversion rates hit the sweet spot and ROAS soars. Work hand-in-hand with content, design, and development teams to bring fresh, high-performing ads to life and explore new avenues for growth. Website Management A website isn t just a digital storefront it s an experience. Lead the charge on revamps, content refreshes, and UI overhauls to keep it sharp, engaging, and on-brand. Stay ahead of the curve. Implement website analytics and track traffic patterns to uncover trends, optimise performance, and make every visitor count. Visibility is everything. Optimise for search engines with SEO and SEM strategies that put your content in front of the right audience at the right time. Content Management Be the voice of innovation, research emerging trends, Generative AI breakthroughs, and industry shifts, and turn insights into engaging blogs, social posts, and beyond. Understand the tech, make AI your friend. Craft compelling business cases and case studies that make an impact. Align content with business goals, crafting narratives that resonate across online and offline channels. Polish, refine, perfect. Edit and proofread until every piece of content is crisp, engaging, and on-brand. Social Media Management Lead ideation and brainstorming for continuous visibility and engagement for smartSenses social media and ensure seamless execution. Actively participate and take initiatives in strategy meetings for various marketing projects. Participate in performance marketing, social media analytics, creative design, and so on. Keep up-to-date social media accounts at all times. Ensure regular management of the companys social media community and provide required support on daily basis. Event Management Collaborate with the organising team for internal company events such as Workshops, Meet- ups, Fun Fridays, Festivals, Ideathons, etc.. Strategise a marketing plan for these events and ensure successful execution. Lead Profiling and Research Identify, segment, and build a database of high-potential prospects based on industry, company size, behaviour, and engagement. Leverage the power of LinkedIn, website analytics, and other tools to uncover patterns and refine lead segmentation. Know what works. Analyse lead sources, conversion journeys, and engagement trends to assist in crafting razor-sharp targeting strategies. Work in sync with the sales team to align lead qualification criteria. Stay ahead of the game with AI-driven insights, competitor research, and cutting-edge market analysis. What should you expect A Playground for Innovation: At SmartSense, curiosity isn t just welcome it s expected! Experiment, learn, and push boundaries without fear of failure. Every challenge is a chance to level up and become the best version of yourself. Work That Keeps You on Your Toes: If you love solving difficult problems and thrive on learning fast, you ll love it here. The work will test you, challenge you, and sometimes even make you sweat but in the end, it ll be worth it. Growth is guaranteed. A Team That Feels Like Home: Think of us as your second family one that s got your back, shares knowledge freely, and celebrates every win together. Collaboration isn t just a buzzword here; it s how we get things done. Big Impact, Big Exposure: You won t just be another cog in the machine. You ll work closely with senior leadership, influencing decisions and creating real impact. Your ideas matter, and your contributions will shape the future of SmartSense. Grow at the Speed of a Startup: We move fast, and so will your career. As part of a rapi
