Marketing and Development Manager

Job description Role & responsibilities As our Market Development Manager, you serve as the cornerstone for establishing and analysing market trends, identifying new opportunities, expanding into new markets, driving sales volume, executing promotional strategies, cross-selling products/services, and providing sales analysis. Responsibilities 1. Market Expansion & Development • Identify potential markets, customer segments, and competitive advantages. • Conduct feasibility studies and market-entry planning. • Build partnerships to establish business presence in new regions. 2. Sales Growth & Revenue Optimization Develop sales strategies to increase volume and profitability. • Sales Calls, Meeting clients, Presentation and Convert lead into business • Set targets for sales and track revenue generation. 3. Promotions & Brand Awareness • Plan and execute marketing and promotional campaigns to enhance product visibility. • Collaborate with marketing teams to align branding with sales objectives. • Ensure effective use of advertising, events, and digital marketing tools. 4. Cross-Selling & Customer Engagement • Identify opportunities to cross-sell related products/services. • Work closely with account managers to maximize customer retention and satisfaction. • Develop loyalty programs and engagement strategies. 5. Sales Reporting & Performance Analysis • Maintain and analyze sales reports to assess trends and business impact. • Provide insights for forecasting, budgeting, and decision-making. • Recommend data-driven strategies to optimize future sales performance. • Submit Sales Report weekly to Director-Operations about the status of Sales Activity of the previous week and Sales activity plan for the next week. Preferred candidate profile Degree or Diploma • Negotiation & Partnership Building: Exceptional skills in negotiation and building enduring, mutually beneficial partnerships within the travel sector. • Sales Acumen: Established proficiency in driving revenue through strategic sales initiatives. • Proficiency in English and Tamil is a must whereas knowledge of other local Indian languages is a plus. Experience in Travel and Tourism Industry preferred, but not a must. Role: Marketing Manager Industry Type: Travel & Tourism Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Market Development PromotionsCross SellingSales GrowthRevenue MaximizationTravel ManagementToursMarket ExpansionBrand AwarenessSales ReportingPerformance AnalysisCustomer Engagement