Marketing Performance Specialist

Job description Responsibilities: Plan and Execute User Acquisition Campaigns : Develop comprehensive user acquisition strategies and manage end-to-end campaign execution across platforms such as Apple Search Ads, Google Ads, TikTok Ads, Snapchat and other performance marketing channels. Budget Management: Monitor and optimize campaign budgets to ensure maximum return on investment (ROI) and efficient cost per acquisition (CPA). Data Analysis: Analyze campaign performance data, conversion metrics, and user behavior to identify areas for improvement and implement data-driven optimizations. A/B Testing: Conduct A/B tests on creative assets, ad copy, and targeting parameters to continuously improve campaign performance and maximize user engagement. Market Research: Stay updated on industry trends, competitor activities, and emerging user acquisition opportunities to maintain a competitive edge. Collaboration: Work closely with the marketing team, product managers, and creative teams to align user acquisition strategies with broader marketing and business goals. Reporting: Generate regular reports on campaign performance, key metrics, and actionable insights for management and internal stakeholders. Conversion Rate Optimization: Collaborate with the UX/UI team to optimize app store pages and landing pages for improved conversion rates. Requirements: [Must] 2-3 years of proven experience in user acquisition and performance marketing within the mobile app/game industry. [Must] Familiarity with app attribution tools (e.g., Adjust) and mobile analytics platforms. In-depth knowledge of major ad platforms, including Apple Search Ads, Google Ads, TikTok Ads, Snapchat Ads etc. Proficiency in data analysis and the ability to derive actionable insights from campaign performance metrics. Strong understanding of A/B testing methodologies and hands-on experience in optimizing creatives and ad copies. Excellent analytical skills and a passion for continuous learning and staying up-to-date with industry best practices. Exceptional communication and collaboration skills, with the ability to work effectively in a team-oriented environment. Bachelors degree in Marketing, Business, or a related field. Good communication skills in English; Arabic (would be a plus) Join our dynamic team at Numrah and be part of the exciting journey to success. Apply now to help us bring our mobile games/apps to millions of users worldwide! Role: Performance Marketing Manager Industry Type: Internet Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate PG: Any Postgraduate Key Skills Analytical skillsData analysisData conversionMarket researchBudget managementManagementAnalyticsMonitoringTestingInvestment