Group Product Manager

GROUP PRODUCT MANAGER From 8 to 13 year(s) of experience ? 15-22.5 Lacs P.A. Ahmedabad Login to Apply Apply without Registration Posted: Just NowOpenings: 2Job Applicants: Less than 10Job Views: 10+ Job Description Job Description Position Title: Group Product Manager Educational Qualification: Pharmacy or science background (preferably with an MBA degree) Experience: 5 to 10 years of experience Reports To: Marketing Manager/DH Position Summary: (Job Purpose) Accountability: To ensure that each brand handled is self-sustaining and contributes to the overall objective of the company in terms of market share and profits. Level of responsibility: High Scope: Area covered: Pan India Delegation of Responsibility: In the absence of the job holder, the responsibilities shall be referred to GPM. Decisions made alone: Marketing activities & inputs planning Decisions in consultation of superiors/ others: New marketing activities New product launch Marketing communication Decisions referred to higher authority: Brand Plan preparation and overall strategy preparation CME/Symposia Planning Budgetary control and Brand related decisions like alteration of Pricing, and Trade Bonus Alteration of TPs/MRPs and profitability decisions for brands Job Profile: KEY RESULT AREAS: Managing & handling the brands assigned Formulate and coordinate marketing activities to promote key brands Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives & market characteristics. Identify market growth opportunities and develop strategic brand planning, market analysis, tactical sales support & product management. Accountable for launch of new products Market share objective of the brand Internal Achievement of Targets Timely activities to achieve target objectives Gathering customer insights and customer relationship Assessment and Planning of Work 75% of the work is Individual driven in the area of data analysis and planning of promo inputs 25% of the work is division related, therapy related and sales related Problems/ Key Features Timely delivery of the inputs so the implementation can be successful Convincing the internal customers for right implementation & execution of the planned activities Interface: External Contacts: Gift manufacturers for procurement of compliments Printers for Co-ordination to ensure quality and timeliness are met with KOL Internal Contacts: Sales team : TMs, BDMs, ZBMs ,SBU-Head for feedback regarding promotion and marketing and sales query Purchase Market Research for Retail and Prescription data Medical Department for medical query, launch plan and promotion theme approval Demand Planning team for Stock management In-licensing and outsourcing team for new products , packing specification, line extensions Competencies Required: Technical Competencies: Ability to set the necessary marketing strategy for creating required push and pull in the market to enhance the presence of the company brand. Continuously evaluates sales data and information including competitive brands information and monitors own brand performance versus competition. New brand launches based on the overall business focus & strategy Knowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people and resources. Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems. Knowledge of ethical marketing. Knowledge of launching new products, increasing product portfolios. Behavioural Competencies: Competencies High Medium Low Analytical Skills Decision-making Planning and Organizing Strategic Thinking Performance Focus Customer Focus Communication Interpersonal Effectiveness People Development Role:Product Manager - Pharma Salary: 15-22.5 Lacs P.A. Industry:Pharmaceutical & Life Sciences Department:Product Management Role Category:Product Management - Other Employment Type:Full Time, Permanent