Job Description & Scope
Job description Scope: We are looking for a consumer researcher who can work closely with the Insights Lead and help in driving a consumer-centric culture in the organization. The incumbent would work closely to uncover insights about the people we serve (consumers, customers, partners, employees) ? and be able to dig deep into their lives as a broad spectrum and funnel it down to innovative, actionable and outstanding customer experiences. We are looking for someone who has experience with a variety of research methods and will have an impact on the business executing precise, need-based products, services and customer experiences. The candidate must have a deep knowledge of different market research methodologies, experience and the ability to introduce new approaches when required. Responsibilities: Work closely with the Insights Manager to manage the consumer insights desk. Collaborate and project manage wherever specific research instruments are needed for answering business questions about people, markets, etc. Understand the basics of consumer insights, analytics, segmentation and market research with the backdrop of a deep understanding of the business and company objectives. Design and conducting of all primary consumer research/insights for specific business segments/clusters. Provide customer insights to support the marketing team with recommendations based on primary and secondary market research studies. Help in designing Go-to-market projects with a focus on consumer segmentation portraits. This support includes the statistical analyses of already available as well as newly generated data. Required experience: MBA/ PGDM or a relevant Post Graduation from a leading institution. 1-3 years of research experience in handling Quantitative and Qualitative research especially from an agency like Kantar, Nielsen, IPSOS, Matrix Lab, Toluna etc. Any research experience in the BFSI space would be an added advantage. Must have a deep understanding of Quant research techniques and developing behavioural segments along with basic statistical analysis like Correlation, Regression, etc. Should have handled Quant exercises like Brand Health, C-SAT, need scope studies (understanding triggers, barriers, motivators for category deep dive) and ad-hoc dipsticks for quick business solutions. Should have working knowledge of Qualitative techniques like IDI, and FGD and should know how to develop DG (discussion guide) CPG Industry exposure is very helpful; exposure in FMCG, Consumer Goods, Automotive, Telecom, and Infrastructure would provide an added advantage. Preliminary knowledge about data analytics/dashboarding would be an added advantage since we are building a dedicated dashboard for the Marketing function. Role: Marketing Manager Industry Type: NBFC Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Education PG: MBA/PGDM in Any Specialization Key Skills Skills highlighted with ‘‘ are preferred keyskills Consumer InsightsMarket Research Brand HealthSurvey designSpss Statistics
