Senior Digital Marketing Manager

Job description Job Title: Senior Digital Marketing Manager Location: Pune Experience Required: 8+ years Employment Type: Full-Time About the Company: OTS Solutions is a B2B digital solutions company with multiple established brands. They focus on innovation, creativity, and software development for global clients. Role Summary: Looking for a seasoned digital marketing expert to lead the team, plan and run marketing strategies, manage paid campaigns, drive lead generation, and boost brand visibility in international B2B markets (mainly North America). Key Responsibilities: Strategy & Planning: Create and execute B2B marketing strategies and campaigns across channels (paid, organic, content, social). Team Leadership: Manage and mentor a team of marketers (designers, writers, SEO, etc.) to hit performance goals. Paid Campaigns: Run and optimize paid ads on Google, LinkedIn, and other B2B platforms; focus on lead generation and retargeting. Content & Design: Collaborate on creating impactful B2B marketing content like whitepapers, case studies, and landing pages. SEO & Website Optimization: Oversee SEO efforts and website performance to improve traffic and lead quality, including visibility on AI platforms like ChatGPT. Analytics & Reporting: Track campaign performance, lead quality, and ROI using tools like Google Analytics, SEMrush, etc. Innovation: Stay updated with trends and bring new ideas to enhance digital marketing impact. Required Skills & Experience: 8+ years in B2B digital marketing (focus on US market) Strong in paid ads (Google, LinkedIn), SEO, and content marketing Leadership and team management experience Skilled in tools like Google Ads, LinkedIn Campaign Manager, SEMrush, etc. Creative and analytical mindset Role: Head - Digital Marketing Industry Type: IT Services & Consulting Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Google AdsLinkedin Ads Digital MarketingPaid Marketing