Job Description & Scope
Job description About Us: Were a fast-growing e-commerce company and one of the largest online crafts retailers in the country. With over $200,000 USD / month in paid media spend and a robust DTC presence, were looking to bring performance marketing in-house. If youre a strategic thinker and expert media buyer with a track record of scaling campaigns for high-volume brands, we want to meet you. Position Summary: We are seeking an experienced Senior Performance Marketing Manager to lead all paid acquisition efforts across Google Ads and Meta (Facebook/Instagram). This is a critical in-house role focused on scaling revenue profitably, owning strategy and execution, and driving creative testing and optimization. Youll work directly with our executive team and creative partners to shape the direction of our paid media engine. This role is ideal for someone who has 5+ years of hands-on experience managing large-scale ad budgets (>$100K USD/month), and is excited to build, test, and optimize in a high-growth environment. Role & responsibilities Own the strategy, execution, and optimization of all Google and Meta ad campaigns (Search, Shopping, Performance Max, Facebook/Instagram prospecting and retargeting). Monitor and manage daily ad spend, pacing, and performance to key KPIs including ROAS, CAC, and revenue contribution. Lead creative strategy and testing roadmap, working with internal and external designers to produce high-performing ads. Analyze performance data and build weekly/monthly reports for leadership. Manage campaign structure, naming conventions, budget allocation, and audience segmentation. Coordinate with internal teams on landing page optimization and conversion tracking. Continuously test new strategies, audiences, and bidding tactics to improve efficiency and scale. Stay ahead of platform updates, algorithm changes, and emerging paid channels. Work US Hours - 9 AM EST TO 5:30 PM EST Preferred candidate profile 5+ years of hands-on experience managing Google Ads and Facebook/Instagram Ads for high-volume e-commerce brands. Proven ability to scale campaigns with monthly budgets of $100K+ USD across multiple platforms. Strong understanding of full-funnel performance marketing, audience targeting, bidding strategies, attribution, and creative testing. Deep experience with: Google Ads (Search, Shopping, PMax, Display, YouTube) Facebook Ads Manager (Meta Business Suite, Advantage+ Shopping, etc.) Google Analytics (preferably GA4) UTM tracking and attribution modeling Familiarity with tools like Triple Whale, Looker Studio, or similar performance dashboards is a plus. Data-driven mindset with strong analytical skills. Comfortable working independently and owning a critical revenue-driving function. Compensation & Benefits: Competitive salary (based on experience) PTO and paid holidays Career growth opportunities in a fast-scaling brand Role: Performance Marketing Manager Industry Type: Textile & Apparel (Yarn & Fabric) Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills Google Ads Facebook Ads ManagerFacebook AdsGoogle AnalyticsGoogle AdWordsGoogle Tag ManagerFacebook MarketingMeta AdsGoogle Search Console
