Paid Media Manager

Job description You really love the world of digital marketing. You enjoy using ads to capture and retain consumer attention online and you re passionate about using that power to help businesses reach their audiences in meaningful ways. If you love running paid media campaigns and are a data geek that thrives on generating quality leads for their clients, our full time remote Paid Media Manager role might be just the right fit for you. In this role you will create and build out highly effective digital campaigns to help drive toward great outcomes for our clients. You ll help our healthcare clients find success in engaging their community while staying on-target to achieve defined KPIs and objectives. You will also be responsible for optimizing campaigns for performance and providing campaign insights and recommendations weekly and monthly through campaign data and reporting. We are seeking a passionate and results-oriented digital marketer with 4-6 years of proven experience, including at least 2 years specifically within the healthcare industry. You must be a self-starter, capable of taking ownership and driving results independently and collaboratively. If you are looking to progress your digital marketing skills at a fast-paced and growing agency, we encourage you to apply. Responsibilities: Assist in the development and execution of comprehensive paid media strategies for healthcare accounts. Assist in developing and drive lead generation strategies Experience in outlining media plans for multi-channel campaigns Manage multi-channel campaigns, ensuring alignment with client objectives and KPIs. Develop and deliver insightful monthly reports, outlining key metrics, trends, and actionable recommendations. Proactively identify opportunities for campaign optimization and implement data-driven adjustments. Maintain advanced knowledge of industry best practices and emerging trends in paid media. Collaborate effectively with cross-functional teams to ensure seamless campaign execution. Confidently present campaign performance and strategic recommendations to clients. Requirements: 4-6 years of proven experience in paid media campaign development, deployment, and analysis, with a minimum of 2 years in the healthcare industry. Advanced experience in managing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms Understanding of the healthcare marketing landscape. Knowledge of Google Analytics 4 (GA4) and Looker Studio, with the ability to navigate the data and find answers Experience in campaign data analysis and storytelling. Proven ability to develop and implement successful lead generation strategies. Experience with conversion tracking and an understanding of attribution modeling. Experience in A/B testing and optimization techniques. Excellent communication, presentation, and interpersonal skills. Ability to work independently and as part of a team in a fast-paced, remote agency environment. True North Custom provides strategic marketing solutions for hundreds of healthcare clients nationwide. Using custom content via digital, print, and online campaigns, we target audiences through data with strategic marketing messages designed to move healthcare consumers to action. Why Join Us? Impactful Work: Shape media strategies that directly influence client success. Innovative Environment: Stay at the forefront of industry trends and emerging media platforms. Collaborative Culture: Join a team of passionate professionals dedicated to delivering exceptional results. Growth Opportunities: Build your career with opportunities to learn, grow, and lead. True North offers competitive compensation with a variety of health and welfare benefits to include: 100% remote work environment Medical, Dental, and Vision Group basic Life insurance Voluntary Insurance to include: Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD) Semi-monthly pay periods Unlimited PTO and Unlimited