Job Description & Scope
Job description Role Overview: As a Digital Marketing Specialist, youll drive the planning, creation, and execution of digital content across multiple platforms. You will manage and grow our brands online presence through SEO-optimized content, captivating visuals, strategic social media campaigns, and effective email communication. You will collaborate closely with content strategists, designers, and digital leads, while owning daily execution, experimentation, and reporting across campaigns. Key Responsibilities: 1. Content Marketing Research, write, and manage high-quality content for blogs, landing pages, marketing assets, emailers, and social platforms. Translate complex training and technology topics into digestible, engaging content suited to specific target audiences. Develop editorial calendars and work closely with internal stakeholders to align content with campaign goals and product launches. Ensure all written material follows SEO best practices and brand tone guidelines. 2. Search Engine Optimization (SEO) Conduct in-depth keyword research and competitor analysis to guide content and web strategy. Optimize existing web pages for on-page SEO, including metadata, H1/H2 tags, internal linking, alt-texts, and keyword density. Collaborate with tech teams to resolve crawl issues, optimize page speed, and implement structured data where necessary. Monitor and report on traffic trends, page performance, keyword rankings, and backlink profiles using GA4, Google Search Console, Ahrefs, or SEMrush. 3. Social Media Management Develop and execute the social media strategy across platforms including LinkedIn, Instagram, Facebook, and Twitter/X. Create and schedule content that drives engagement, community growth, and follower retention. Design social-first campaigns for awareness, webinars, testimonials, course launches, and success stories. Monitor engagement metrics and experiment with different post formats (reels, carousels, polls, etc.) to improve performance. Respond to messages, comments, and mentions to build community and maintain brand reputation. 4. Visual Design & Creatives Create visually compelling designs including social media creatives, banners, infographics, email headers, and promotional graphics using Canva or Adobe Creative Suite. Maintain consistency in visual storytelling across all marketing channels. Collaborate with campaign owners to customize visuals for different target segments and delivery channels. 5. Email Marketing & CRM Plan, write, and send email campaigns for course promotions, newsletters, and automated workflows using tools like Mailchimp, Sendinblue, or HubSpot. Segment email lists for tailored outreach based on user behavior, interest, or stage in the funnel. Track email performance metrics such as open rates, CTRs, unsubscribes, and conversions. Run A/B tests on subject lines, designs, and send timings to improve campaign effectiveness. Required Skills: Strong Interest and/or Exposure with AI tools. Copywriting and storytelling skills Proficiency in SEO tools, GA4, Google Tag Manager, UTM tracking Familiarity with CMS platforms (WordPress, Webflow, etc.) Design proficiency in Canva (Adobe Illustrator or Photoshop is a plus) Strong understanding of LinkedIn, Instagram, Facebook, and Twitter content strategies Basic knowledge of HTML/CSS for email or web edits is a bonus Ability to interpret data and make decisions based on performance metrics What We Offer: A fast-paced, creative, and performance-oriented environment Work with top leadership and impact key business decisions Opportunity to build your own personal brand as a marketer Tools budget for marketing subscriptions and learning resources Remote-friendly work culture with flexible hours Annual learning allowance and certification sponsorships Clear growth path with promotion and role expansion opportunities Role: Digital Marketing - Other Industry Type: Education / Training Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Educati
