Job Description & Scope
Job description Job Summary We are seeking a results-driven Digital Marketing Executive to manage and grow our brand presence in the orthopedic implant industry. The ideal candidate will be responsible for executing digital campaigns, managing social media, improving SEO/SEM performance, and generating leads for both domestic and international markets. Responsibilities • Plan, execute, and manage digital marketing campaigns across platforms (Google, LinkedIn, Instagram, etc.). • Develop and manage content for social media, website, and email marketing. • Work with designers to create engaging visuals and posts related to orthopedic implants, manufacturing processes, and product awareness. • Perform keyword research and implement on-page and off-page SEO strategies. • Monitor and report on campaign performance using tools like Google Analytics, Meta Business Suite, etc. • Generate and nurture B2B leads through digital channels. • Optimize website content, landing pages, and product pages for visibility and conversions. • Collaborate with Sales, Product, and Quality teams to align digital efforts with business goals. • Manage email marketing campaigns and newsletters. • Stay up to date with digital marketing trends and orthopedic industry best practices. Experience & Qualifications • 24 years of experience in digital marketing, preferably in B2B or healthcare/medical device sector. • Bachelors degree in Marketing, Mass Communication, or any related field. • Certifications in Google Ads, HubSpot, or Meta preferred. • Experience with Canva, Photoshop, or similar design tools is an advantage. • Understanding of medical/industrial content marketing is preferred. Key Skills • Digital Campaign Management • Social Media Marketing (LinkedIn, Instagram, Facebook) • Google Ads & Analytics • SEO & SEM • Content Writing & Strategy • Email Marketing • Lead Generation (B2B) • WordPress/Website Management • Marketing Automation Tools (Mailchimp, HubSpot, etc.) Soft Skills • Strong creative and storytelling abilities. • Excellent communication and coordination skills. • Attention to detail and ability to manage multiple campaigns. • Analytical mindset and result-oriented approach. • Flexibility to adapt in a fast-paced, technical environment. Interested candidate can share resume on hr@orthomaxindia.net Role: Digital Marketing - Other Industry Type: Medical Devices & Equipment Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: B.A in Communication PG: MBA/PGDM in Advertising/Mass Communication, Marketing Key Skills Skills highlighted with ‘‘ are preferred keyskills SEO & SEMDigital Campaign ManagementEmail MarketingSocial Media Marketing Content Writing & StrategyMarketing Automation Tools
