SEM Analyst (US Shift)

Job description We are looking for a skilled SEM Analyst with 3 to 8 years of experience in performance marketing to join our team. The ideal candidate will have expertise in Google Ads, Bing Ads, Meta Ads, PPC, and Performance Analysis. Roles and Responsibility Develop, implement, and oversee pay-per-click (PPC) campaigns across platforms such as Google Ads, Meta Ads, and Bing Ads. Conduct comprehensive keyword research to identify high-performing keywords and optimize campaign targeting and effectiveness. Craft compelling ad copy and design engaging creatives tailored to diverse audiences and industries. Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and cost per acquisition. Manage and allocate campaign budgets effectively, ensuring optimal spend across various channels while adhering to financial constraints. Leverage AI tools and automation techniques to streamline campaign processes and enhance efficiency. Job Requirements Minimum 3 years of experience in SEM and performance marketing. Hands-on experience with Google Ads, Meta Ads, and Bing Ads. Proven track record of managing global campaigns for clients in the USA and Canada. Ability to adapt strategies for various industries, including eCommerce, B2B, and B2C. Familiarity with AI and automation tools to enhance efficiency and campaign outcomes. Commitment to error-free execution and meticulous attention to detail. Role: SEM / PPC Specialist Industry Type: Banking Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate PG: Any Postgraduate Key Skills Skills highlighted with ‘‘ are preferred keyskills marketing Google Adsperformance marketingPPCautomationAIBing ADSMeta AdsPerformance Analysis