Sr Product Marketing Manager

Job description Role Responsibilities: Go-to-Market Strategy: Lead GTM, positioning, and feature launch strategies. User Lifecycle Journeys: Map and optimize end-to-end customer journeys for improved retention and engagement. Campaign Execution: Own monthly marketing calendar; drive omni-channel campaigns across push, email, SMS, etc. Experimentation & Analytics: Plan A/B tests, track campaign KPIs, and drive data-informed marketing decisions. Market Insights: Collaborate with research teams for customer and competitor analysis to influence strategy. Requirements: 4+ years in Product/Growth/Retention Marketing, preferably in D2C, B2B, or SMB startups Strong understanding of product funnels and user behavior Experience with tools like WebEngage, Clevertap, or MoEngage Data-driven with hands-on campaign execution and stakeholder collaboration Familiarity with testing, experimentation, and reporting best practices Role: Marketing Manager Industry Type: IT Services & Consulting Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Education UG: Any Graduate PG: Any Postgraduate Key Skills Competitor analysisSocial mediaFocusSMSWellnessSMBE-commerceBudgetingAnalyticsProduct marketing