Synchrony

• Salary: Not disclosed
• Location: Hyderabad
• Key Skills: Accounting

Job Description:

Job description Job Description: Role Title : AVP, Analytics - Merchant Experience (L10) Company Overview: With roots in consumer finance that trace back to 1932, Synchrony is a leader in consumer credit and promotional financing, providing a range of products for a diverse group of national and regional retailers in USA, including main street mainstays, local merchants, manufacturers, buying groups, industry associations, and healthcare providers Synchrony International Services Pvt. Ltd. is recognized as #2 among Indias Best Companies to Work. Each year, Great Place to Work identifies Indias 100 Best Companies to Work For (with employee strength more than 500) through an objective and rigorous workplace culture assessment process. Organizational Overview: Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth Role Summary/Purpose: AVP, Merchant Experience Analytics role is a part of India Analytics Hub (IAH). The role involves developing analytical solutions in partnership with US Analytics teams across merchant acquisition and engagement analytics, marketing planning, measurement and optimization, targeting & segmentation, forecasting, etc. areas to identify growth opportunities , optimize business strategies and derive actionable insights across customer journey. Key Responsibilities: Provide hands-on analytic support to the Merchant Experience team as and when required and proactively manage all analytic projects with weekly update on timeline, status, and resource allocation. Spearhead analytics delivery for new product launches, value propositions, merchant acquisitions, lifecycle marketing and customer experience initiatives directly with Sales and Marketing stakeholders. Lead strategic/complex analytics projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations Provide strategic support and guidance for initiatives within Merchant Experience, inclusive of leveraging Ignite EDL data into optimization reporting, tracking migration of dealers through Merchant Prioritization Segmentation, measuring impact of FSM/ISR activities and marketing campaigns. Advocate for key data elements in B2B data tracking initiatives with B2B COE, partnering directly with B2B COE on 3rd party data pilots. Mentor and Lead 1 L8 resource to manage BAUs and ad-hoc work-sets to provide support to business and actionable insights to stakeholders Design, develop, implement and monitor analytic solutions catering to business priorities and propose new analytic solutions to optimize business value and customer experience Partner with cross functional teams to develop and implement analytic solutions to improve merchant experience across different channels Ensure compliance with reporting audit governance activities for Merchant Experience team Drive internal initiatives, perform other duties and/or special projects, as assigned Required Skills/Knowledge: Minimum 4 years of experience in building analytical solutions to drive strategy with positive outcomes and measuring impact Minimum 4 years of hands-on SQL and SAS programming experience with an ability to leverage advanced algorithms and be efficient in handling complex/large data sets Good working knowledge of statistical tests, distributions, regression, maximum likelihood estimators, etc. Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills Experience in managing People ; Coordinates work , supervises & evaluates performance, ensures employees are trained Ability to see a business process as a synergy of multiple functions & create / connect KPIs Excellent oral and written communication skills with ability to collaborate ,articulate and present solutions cutting across functional teams in a si