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Job description Role & responsibilities Preferred candidate profile Were seeking a highly skilled and insight-driven Digital Marketing Strategist to lead the strategic direction of our online presence. This role is not about running ads or making social posts—it’s about owning the brain behind every digital initiative and ensuring we’re visible to the right audience: HNIs and Ultra-HNIs. The execution is handled by external marketing agencies—but the ideation, planning, strategy, and performance analysis? That’s where you come in. You’ll be the bridge between our internal vision and the agency execution, constantly evaluating if our digital activities are moving the business forward in visibility, credibility, and qualified lead generation. Role: Head - Digital Marketing Industry Type: Engineering & Construction Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: B.Com in Any Specialization PG: MBA/PGDM in Advertising/Mass Communication, Information Technology, Marketing Key Skills Skills highlighted with ‘‘ are preferred keyskills SEO Strategy & ExecutionGoogle AnalyticsBrand PositioningCustomer Persona DevelopmentLead Generation Campaigns Keyword Research & PlanningGoogle Tag ManagerContent StrategyGoogle AdsCompetitor AnalysisMeta AdsGoogle Search ConsolePerformance Marketing