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Vicco Laboratories
Job description Company Details: Vicco Laboratories was established in the year 1952 by Late Mr. Keshav V Pendharkar. In 1959 Late Mr. Gajanan Keshav Pendharkar joined his father in their family business. He had successfully formulated the rst Ayurvedic paste in the world with 20 rare medicinal natural herbs. He is instrumental in bringing out the rst yellow-colored face cream known as Vicco Turmeric Skin Cream, an Ayurvedic Product. The science of Ayurveda, which is our naons heritage is being zealously promoted by Mr. G K Pendharkar. When all Indian companies (big or small) were succumbing to foreign technology, Mr. Pendharkar was relentlessly promong Ayurveda which is being revered abroad. A¢er the demise of Mr. K V Pendharkar in 1971, Mr. G K Pendharkar took over the reins of the Company into his able hands and there was no looking back. Right from its incep¢on in 1952, the VICCO Group of companies has been char¢ng an unwavering course that has catapulted (reached) the group into the interna¢onal limelight. Vicco Laboratories, which has praised the Indian Ayurveda and its nurturing, protec¢ng and rejuvena¢ng medicinal products and remedies from a erce abyss of disdain and contempt to the peak of worldwide recogni¢on, esteem and honor, has completed its tough and tedious march of sixty years and has celebrated The Diamond Jubilee! VICCO Group has emerged today as makers of the best interna¢onally known products of the Ayurveda, the ancient Indian system of natural medicines. Job Title: Senior Area Sales Manager Maharashtra | FMCG (Oral/Personal Care) Loca¢on: Mumbai (Preferred) Job Descrip¢on: We are looking for an experienced and driven Senior Area Sales Manager (Sr. ASM) to lead our FMCG General Trade business across Maharashtra, with a base in Mumbai. The ideal candidate should have a strong understanding of the Maharashtra retail landscape, an exis¢ng network of distributors, and proven experience in building high-performance sales teams. Key Responsibili¢es: ¢ Lead GT operations across Maharashtra with a focus on Mumbai, Pune, Nagpur, Nashik, Aurangabad & Tier 2/3 towns. ¢ ¢ ¢ ¢ ¢ Achieve sales targets (primary & secondary) and ensure monthly execution of trade schemes. Strengthen general trade distribution network and appoint new distributors in white space areas. Guide and mentor a team of Area Sales Executives, Sales Officers, and TSIs. Improve numeric & weighted distribution and ensure product availability at retail touchpoints. Conduct regular market visits, competitive benchmarking, and ensure implementation of merchandising & POS visibility. ¢ ¢ ¢ Collaborate with marketing for new product launches and trade promotions. Track daily sales, beat plans, and ensure SFA (Sales Force Automation) discipline. Ensure distributor ROI and compliance with company norms. Desired Candidate Prole: ¢ ¢ ¢ ¢ ¢ ¢ Graduate (Any Stream); MBA in Sales/Marketing preferred 1012 years of FMCG Sales experience with 35 years managing Maharashtra GT market Strong understanding of channel management, distributor operations, and retail execution Hands-on experience in team management and rural-urban market penetration Proficient in MS Excel, PowerPoint, and reporting tools Based in Mumbai or willing to relocate Other Details: Industry: FMCG Oral Care, Personal Care, Ayurveda Role Category: Retail Sales (General Trade) Employment Type: Full Time, Permanent Role: Area Sales Manager (B2C) Industry Type: FMCG Department: Sales & Business Development Employment Type: Full Time, Permanent Role Category: Retail & B2C Sales Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills General Trade Sales Distribution ManagementRetail SalesMaharashtra MarketBeat PlanningTrade PromotionsDistributor ManagementChannel SalesSecondary SalesGeneral TradePrimary SalesRoute-to-MarketSFASales Team HandlingFMCG SalesDistributor Handling