Ugaoo Agritech

• Salary:
• Location: Mumbai (All Areas)
• Key Skills: Accounting

Job Description:

Job description About the Role Ugaoo is seeking a dynamic and detail-oriented Retail Marketing & Events Executive to support our brand presence across India by leading on-ground brand activations, event participation, and retail marketing initiatives. This role is crucial in driving footfall to our stores and expanding brand visibility through B2C and B2B engagements. You will work closely with the central marketing team, retail operations, and external partners to ensure impactful execution of retail campaigns and events across Mumbai, Pune, and Bengaluru. Key Responsibilities 1. B2C & B2B Event Participation • Identify relevant consumer-focused (B2C) and trade (B2B) events, exhibitions, and pop ups where Ugaoo should participate. • Manage end-to-end coordination from vendor onboarding, stall setup, logistics, staffing, merchandising to execution. • Evaluate ROI from events through leads generated, footfall driven, and brand recall. 2. Local Retail Activations • Plan and execute hyperlocal marketing activities such as society sales, flea markets, plant pop-ups, and residential activations within proximity of Ugaoos retail stores. • Build partnerships with Resident Welfare Associations, cafes, co-working spaces, and relevant venues for pop-up collaborations. • Ensure timely deployment of collaterals, promotional offers, and staff training for each activation. 3. Store Launch Support • Coordinate and manage store launch events across cities including guest invitations, PR presence, influencer participation, and in-store experience planning. • Work with vendors and local agencies for dcor, giveaways, branded collaterals, and launch-day logistics. 4. Market Intelligence & Competitor Tracking • Gather on-ground insights about consumer behaviour, footfall patterns, local competitors, and pricing strategies in each key market. • Create regular intelligence reports to help the marketing and retail teams improve campaign strategies and formats. • Stay updated with best practices in offline retail marketing and suggest innovative ideas to enhance Ugaoo’s in-store and local marketing experience. Requirements 2–4 years of experience in retail marketing, events, or brand activations • • Strong vendor management, negotiation, and coordination skills • • Excellent verbal and written communication; ability to multitask across cities • • Passion for plants, home decor, sustainability or lifestyle brands is a strong plus • • Willingness to travel frequently across India • • Comfort with data tracking, budgeting, and execution reports What You’ll Love at Ugaoo Opportunity to build India’s most loved home & gardening brand from the ground up • • Fast-paced, collaborative, and high-ownership work culture • • Work closely with founding & leadership teams • • Be part of launching delightful customer experiences across India Role: Event Marketing Industry Type: Retail Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Marketing Education PG: MBA/PGDM in Any Specialization Key Skills Skills highlighted with ‘‘ are preferred keyskills Offline MarketingEvent Marketing Event PlanningBrand MarketingRetail MarketingEvent ManagementBtl Marketing